McDonald's Franchise Group

Social Media  |  Marketing

This group of McDonald’s restaurants wanted to use digital platforms to better connect to their local communities. We helped them strategize, equip, and launch a local sports talk show through Facebook Live. During each monthly live show, hosts interview local student-athletes and coaches from an area McDonald’s restaurant. Shows drove engagement to each page and increased in-store buzz and traffic.

In addition, their grand re-opening of a newly remodeled McDonald's restaurant was promoted through a robust digital campaign including: social media ads, event promotion, graphic design, and content. For this newly remodeled location, and three other local stores, we refresh and expand their social media presence with ongoing post management, ad strategy, and graphic design.