Bryan Young
Content Strategist + Creator
Well, hello.
I’ve long been fascinated by the power of words to influence thinking, trigger feelings, and encourage action.
Over the last decade+, I’ve used words – and other forms of content – to help businesses attract new customers and delight current fans.
Here’s some of my latest work.
Written Content
While other content types can spark action,
the potency of the written word is tested, dependable, unmatched.
Websites
Emails
Long-Form, Lead Generation Content
Curation & Copyediting
Audio & Video
Podcasts and streaming audio are growing channels with engaged audiences.
I wrote the scripts for these audio ads for iHeart Radio’s network (targeting psychographic audiences)
and specific podcast sponsorships.
Fresh Wave: "Fresh Traditions" Host-Read Ad
Whine Down Podcast
Fresh Wave: "Skunk Season" Dialogue Ad
iHeart Radio Network
Fresh Wave: "Unwanted Guest" Host-Read Ad
Katie Couric Podcast
Fresh Wave: "Fresh Traditions" Ad
iHeart Radio Network
Fresh Wave: "Skunk Season" Ad
iHeart Radio Network
Fresh Wave: "Dog Days" Host-Read Ad
Dressed Podcast
From concept to script writing to creative direction, I’ve guided the development of vibrant brand videos that bring products to life. These videos are used on: e-commerce listings, websites, display ads, Connected TV ads, YouTube pre- and mid-roll ads, social media, and other channels.
"Dad's Stew"
Fresh Wave Brand Ad
"Product Family Intro"
Fresh Wave Product Video
"Teenager's Room"
Fresh Wave Brand Ad
"Dog Shampoo"
Fresh Wave Product Video
The ability to pair stunning visuals with clever copy makes social media the standout storytelling platform of our time. With Fresh Wave, I helped establish a unique voice and creative direction to promote a lifestyle of wellness (free from household odors) through engaging posts and ads.
Email requires earning a series of “micro-yeses” — subject line, headline, body copy, call to action — before the ultimate click-through. All these “yeses” result in a deep connection through one of marketing’s most intimate channels.
Branding & Content Strategy
✓ Messaging Strategy
✓ Brand Pillars & Values
✓ Audience Development
✓ Value Proposition Development
Content Creation
✓ Social Media
✓ Blogs & Articles
✓ Email
✓ Video & Audio Scripts
✓ Infographics & Data Visualization
✓ Product Packaging & Descriptions
✓ Commercial Teaching / Sales Materials
✓ Lead Generation / Nurture
Digital Marketing
✓ Email Marketing
✓ Paid Search
✓ Social Media
✓ Podcasts & Streaming Audio Ads
✓ Banner / Display Ads
✓ Messaging Strategy
Websites
✓ Information Architecture
✓ Page Copy & Content
✓ Wireframing & Design
✓ User Experience (UX)
✓ Search Engine Optimization (SEO)
01 Research
Voice of Customer (VOC)
Buyer Personas
Buyer Journeys
Behaviors & Traits
Competitors
02 Brand Positioning
Pillars & Values
Value Proposition
Differentiators
Evidentials
Voice & Tone
Brand Guidelines
03 Message Mapping
Problems & Motivators
Dream End
Switching Pulls & Pushes
Product Features & Benefits
Offer Development
04 Creative Delivery
Editorial Calendars
Briefs & Specs
Drafts, Reviews, Edits
Final Assets
Publication
Social Media