Branding & Marketing Strategy

Establish or refresh your brand to clearly communicate your uniqueness.

Are you a Dreamer? Hero? Sage?

Tap into your company’s purpose, personality, and promise to build a strong brand foundation and better tell your story.

Strategy That Guides

When you know your brand, you can plan for what’s next.

Understand what makes you different (and better) and define your customers’ needs.

✓ Leverage consistent messaging to make communication more impactful
✓ Create guidelines for content development and sales talking points
✓ Pivot business strategies to align with changing market environments
✓ Align your services and messages to your ideal customer and their needs
✓ Inform long-term strategy, not just short-term tactics
✓ Uncover your unique strengths and offerings
✓ Discover which marketing activities to invest time and resources

Key services and deliverables

Brand Strategy

Messaging Frameworks

Logos & Brand Identity

Messaging Training

Brand Strategy Workshops

Style Guides

Go-To-Market Strategy

Offer Strategies

Product & Service Strategies

“Content Defined are exceptional at capturing the essence of your communications needs, creating a multi-faceted execution strategy, and then following through on every detail in the plan. They are easy to work with, understand the demands on a busy business owner's time, and deliver on their promises. Most of all, where you're trying to gain traction, they move the needle!”

Joseph D'Alessandro, Strategic Hospitality Search

“Content Defined is the best investment our organization has made to reach our communication goals. [Their] attention to detail and knowledge of communication platforms has made our event and outreach coordination a snap. I know I can count on [CD] to incorporate the most up-to-date and effective strategies into our communication and event plans.”

Maggie Zoellner, Kettle Moraine Land Trust


Free Website Audit ($99 Value)

We’ll review your website for basic performance and best practices. You’ll get a better feel for how to improve your online presence.

We’ll check for:
✔ Site speed and performance issues
✔ User experience recommendations
✔ Modern design practices
✔ Messaging consistency and power
✔ SEO best practices

“In addition to bringing all the necessary competence for designing and installing a first class website on an aggressive time schedule, Content Defined … elevated my vision to a whole new and much welcomed level. I highly recommend them, they were a delight to work with and I am ecstatic over the end result.”


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