Summit Industries

After nearly 40 years of proven craftsmanship, this leading manufacturer of x-ray machines aimed to regroup its disparate brands under their umbrella company. We helped them establish an enterprise value proposition and brand pillars. After these exercises, we pulled their four vertical brands into one redesigned website under their parent company name.

We’ve continued to partner with them to help modernize their business practices, marketing strategies, and messaging, including forming a brand promise (The Summit Promise), a renewed commitment to their partners and customers.

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