Meet Content Defined

Our team is your team.

CBF video cropped

Content Defined founders, Lauren and Bryan Young, being interviewed for a recent marketing podcast.


In our positions as marketing professionals at non-profits, startups, and established businesses, we’ve worked with many outside agencies and consultants ...

The ones with the most impact shared behaviors and ideals that made them valuable partners. When we began Content Defined, we identified three behaviors we craved as clients and now expect of ourselves.

These three essentials act as guidelines for how we work with you.

The values we work by


  • Aligned with your priorities and budget

  • Customized, tiered services

  • Without extras you don’t need or won’t use


  • Clear pricing for honest work

  • Simple, understandable rates

  • Free from hidden costs and fees


  • Built up from brand basics

  • Start with solid messaging strategy

  • Tactics only selected after planning

Team members

Lauren Young headshot

Lauren Young

Even with a strong, diverse background in all areas of digital marketing, Lauren's love of helping people shines through. Her past work experience runs the gamut — non-profits, ministries, large corporations, and small businesses — giving her a unique perspective into the challenges they face.

Lauren serves as a professor, teaching Interactive Strategies and Digital Media at the collegiate level and is also a Chapter President of Christian Business Fellowship.


Strategy, Branding, Design, Email Marketing, Social Media, Video, Photography


B.A. Marketing, Indiana Wesleyan University
Social Media Strategy Certification, Chancellor University
Social Media Selling, Small Business Academy
Email Marketing Certification, Constant Contact
Professor, Trinity International University

Bryan Young
FOUNDER, Chief Content Strategist

Bryan Young

The resident "words nerd," Bryan's appreciation for the power of written language has led him to a life-long passion for content, in all its forms. 

As the world transitioned to an internet-centric marketplace of ideas, Bryan followed this passion to website building and creating content for other online channels.

Over the past 15+ years, he has become a "jack of all trades," earning his stripes in nearly every digital marketing discipline. However, he has gained mastery in the areas of content strategy, user experience, and content development.


Content, Branding, Websites, Email Marketing, Social Media, E-Commerce, SEO


B.A. English / Writing, Indiana Wesleyan University
UX Certification, Nielsen Norman Group
Multiple Certifications, MECLABS Institute

Tom C., Public Relations

Travis H., Video Production

VJ H., Systems Integrations

Keith H., Custom Development

Benjamin C., Custom Development

Mariah F., Marketing

Alex M., Information Technology

“Lauren [Young] is a smart caring individual with a wealth of knowledge in her field. We love working with her because she has a heart of compassion and caring for us as her client. She listens to our problems as if they were her own and quickly develops one or more possible solutions for our consideration. Her attention to detail and knowledge of the field has been incredibly helpful as we grow and develop our organization with the all the blessings and challenges of technology.”

Jeff Naugle, Catalyst Career Group

“When working with Lauren, it is obvious she wants to do what is best for her clients and give them a first-rate result. I've enjoyed working with her and her team at Content Defined. They are flexible and easy to communicate with. They get it.”

Vijay Harikrishna, Velan Solutions